Our story begins with a single product, the SideShaper, which took TV and social media by storm with more than 5 million unit sales!

After the success of Side Shaper, we took what we learned about our customers and started developing other premium personal training products. Every item we make transforms how you experience fitness from the form and function of the equipment to the results you see in the mirror.

Whether you're a hardcore fitness junkie looking to maintain a six pack, or just want to tone up a little, we've got the right equipment for all ages and body types to up your game from the comfort of your home.

But we aren’t just resting on our history of incredible core equipment. We are innovating new home fitness solutions every day. We believe you deserve nothing less. Believe with us and start your journey today.